YETI Backs the Next Generation of England’s Fly Fishers

We are pleased to share some fantastic news – YETI has officially come on board as a sponsor of the England Under 18 Fly Fishing River and Bank Team.

For those who know the outdoors, YETI needs little introduction. Their kit is built to last, and it’s trusted by professionals across the world. Now, our young anglers are equipped with Yeti’s standout gear, including their distinctive orange Panga backpacks and Rambler bottles. It is already proving its worth on the bank.

This partnership is not just about smart branding, it’s all about investing in the next generation of fly fishers. These young lads and ladies are competing at the highest level, often in tough conditions. Having reliable kit makes a real difference. It lets them focus on the fishing, not the weather.

We are proud to align with a brand like YETI that understands quality, resilience and the value of backing talent early. It is a strong fit. We are a clear signal of the ambition we have for this team.

A big thank you to YETI for their support. It is great to have them with us as we continue to build something special in young anglers fly fishing.

You can see photos from the team’s recent session – kitted out and ready for action –  over in our gallery.